MAIN DIRECTIONS OF INNOVATIVE ACTIVITY OF CONSTRUCTION ENTERPRISES

Ihor Ivanytsky, Roman Zhyshko

Abstract


Introduction. In the current conditions of globalization and technological revolution, the construction industry is undergoing significant changes that require rethinking traditional approaches to the organization of production processes. The growth of requirements for quality, environmental friendliness, and energy efficiency of construction projects necessitates the implementation of innovative solutions at all stages of the project life cycle. Innovative activity is becoming not just a competitive advantage, but a prerequisite for the successful development of construction enterprises. However, the lack of a comprehensive approach to the classification of innovation areas in construction hinders the effective implementation of innovation strategies.

Purpose. The main purpose of this study is to analyze existing scientific approaches to the classification of innovation areas in the construction sector, systematize the main areas of innovation by key characteristics (technological, economic, social, environmental, infrastructure) and develop practical recommendations for activating the innovative activity of construction enterprises in the context of digitalization and growing environmental challenges.

Materials and methods. The work used methods of content analysis of scientific publications, comparative analysis of various approaches to the classification of innovations, methods of systematization and generalization. To achieve the set goal, modern scientific research on the topic of innovative activity in construction was processed.

Results. As a result of the study, it was determined that the main areas of innovative activity of construction enterprises are: technological innovations; economic innovations; social innovations; environmental innovations; infrastructure innovations.

Prospects. Further research should be aimed at developing specific models for implementing innovations at construction enterprises of various scales, assessing the economic efficiency of individual innovative solutions, studying the features of managing innovative activities in small and medium-sized construction companies. It is also important to study the impact of digitalization on changing the employment structure in the construction industry and identifying opportunities for forming sustainable urban environments using the latest construction technologies.

Keywords: innovation, construction, technological innovation, green construction, digitalization of the construction industry.


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References


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