PHILOSOPHICAL ANALYSIS OF THE IMPACT OF SOCIAL NETWORK ALGORITHMS ON POLITICAL CONSCIOUSNESS AND BEHAVIOR

Іgor Gamula, Maksym Pedchenko

Abstract


The article deals with the theoretical analysis of algorithmic management of political consciousness in network society and democracy. The author investigates how social network algorithms affect information space formation, creating «echo chambers» and strengthening political polarization. Important aspects of the analysis are the transparency, accountability, and fairness of algorithmic systems, which play a key role in ensuring the integrity and efficiency of democratic processes. Special attention is paid to ethical challenges, such as protecting user privacy and avoiding manipulating public opinion. The author also examines the specifics of the Ukrainian context, where information warfare and disinformation campaigns create additional challenges for democratic institutions. The article proposes a five-component model of ethical and regulatory governance of algorithms, which includes transparency, accountability, equality of access, privacy protection, and fair use of data. Prospects for further research include the analysis of the impact of different algorithms on political consciousness, developing ethical audit methods, and considering cultural and social contexts.

Keywords: network society, social networks, political consciousness, democratic processes, ethics.


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References


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DOI: https://doi.org/10.26886/2414-634X.3(63)2024.1

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