EDUCATIONAL SERVICES: BASIC THEORETICAL APPROACHES

O. Vorobyova

Abstract


The article presents the results of empirical research on the main theoretical approaches to the concept of educational services. It is determined that the concept of educational services in the system of higher education has certain features in terms of interpretation and adaptation of accordingly defined goals, functions and approaches. After all, educational services have an economic, social and cultural component. Therefore, we can conclude about the complex nature of educational services, namely: as a symbiosis of public and personal well-being. The specifics of educational services are also determined, including the impossibility of demonstrating educational services; inability to allocate educational services; ability to change; storage is impossible; lack of sole ownership; long performance; receiving deferred benefits. Key words: higher education; educational services; quality of educational services.


Full Text:

PDF

References


Vorobyova O. P. (2017) International experience in training experts in the field of quality assurance in higher education. [Mizhnarodny`j dosvid pidgotovky` ekspertiv u sferi zabezpechennya yakosti vy`shhoyi osvity`] Pedagogical sciences: theory, history, innovative technologies. Scientific journal. № 4. pp. 236 -249

Law of Ukraine On education (2017) [Zakon Ukrayiny` Pro osvitu] URL: https://zakon.rada.gov.ua/go/2145-19 (access date: 15.01.2021) (In Ukrainian)

Antokhov A. (2009) The market of educational services in the light of classical and modern approaches to research [Ry`nok osvitnix poslug u svitli klasy`chnogo ta novitnix pidxodiv do doslidzhennya]. Regional economy. № 1. S. 251–259. URL: http://nbuv.gov.ua/UJRN/regek_2009_1_33. (appeal date: 18.01.2021). (In Ukrainian)

Kalenyuk I. (2003) Economics of education [Ekonomika osvity`]. Knowledge of Ukraine (In Ukrainian)

Nikolaenko S. (2007) Rating systems are components of national monitoring of the quality of higher education. [Rejty`ngovi sy`stemy` – skladovi nacional`nogo monitory`ngu yakosti vy`shhoyi osvity`]. High school. № 4. S. 3–14. (In Ukrainian)

Alexandrov V. (2006) Educational service: essence and models of quality [Osvitnya posluga: sut` ta modeli yakosti]. Education and management. № 1. S. 156–164. (In Ukrainian)

Vorontsova A. (2018) Financial support for the development of the lifelong learning system [Finansove zabezpechennya rozvy`tku sy`stemy` osvity` vprodovzh us`ogo zhy`ttya].272 p. (In Ukrainian)

Matyuk T. (2014)The relationship between education and socio-economic development of society [Vzayemozv'yazok osvity` i social`no-ekonomichnogo rozvy`tku suspil`stva].19 p. (In Ukrainian)

Chekalovska G. (2016) Public benefit of educational services in the system of stimulating the development of the "new economy" [Suspil`ne blago osvitnix poslug v sy`stemi sty`mulyuvannya rozvy`tku «novoyi ekonomiky`»]. 249 p. (In Ukrainian)

Obolenska T. (2001) Marketing of educational services: domestic and foreign experience [Markety`ng osvitnix poslug: vitchy`znyany`j ta zarubizhny`j dosvid]. 208 p. (In Ukrainian)

Dmytriv A. (2010) Characteristics of the features of educational services in terms of marketing [Xaraktery`sty`ka osobly`vostej osvitn`oyi poslugy` z poglyadu markety`ngu]. Bulletin of the National University «Lviv Polytechnic» № 690. S. 40-42. (In Ukrainian)

Evmenkova K. (2009) Educational service as an economic category [Osvitnya posluga yak ekonomichna kategoriya]. Economy and region. № 3 (22) .С. 172–175. (In Ukrainian)

Paraschenko L., Odarchuk K. (2019) Educational service as an "organizational molecule" of education management mechanisms [Osvitnya posluga yak «organizacijna molekula» mexanizmiv upravlinnya osvitoyu.]. Scientific notes of KROK University №2 (54), pp. 32 – 44. (In Ukrainian)

Shilova V. (2007) State regulation of the market of educational services in Ukraine [Derzhavne regulyuvannya ry`nku osvitnix poslug v Ukrayini] 20 p. (In Ukrainian)

Dmitriev V. (2012) Features of the concept of marketing of educational services [Osobly`vosti koncepciyi markety`ngu osvitnix poslug]. Theory and methods of education management. № 8, http://tme.umo.edu.ua/docs/8/2.pdf (In Ukrainian)

Yeliseyeva O., Tarasenko T. (2012) Assessment of the quality of development of the market of educational services in Ukraine [Ocinka yakosti rozvy`tku ry`nku osvitnix poslug v Ukrayini]. BUSINESSINFORM № 5 pp. 241 – 245(In Ukrainian)

Kostyukova T. (2015) Modern educational marketing and competitiveness of higher educational institutions [Suchasny`j osvitnij markety`ng ta konkurentospromozhnist` vy`shhy`x navchal`ny`x zakladiv]. Learning technologies. №15. Pp. 164–170. URL: http://ep3.nuwm.edu.ua/id/eprint/3658. (appeal date: 15.01.2021). (In Ukrainian)

Obolenskaya T. (2002) Marketing of educational services [Markety`ng osvitnix poslug]. 33 p. (In Ukrainian)




DOI: https://doi.org/10.26886/2414-634X.1(45)2021.7

Refbacks

  • There are currently no refbacks.