CREATIVITY AS A KEY CHARACTERISTIC OF A SPECIALIST IN TOURISM

Abstract

The art of thinking, taking creative decisions, creative attitude to the surrounding world, making creative choices ‒ these are the socially valuable personal and professional skills of a specialist in the tourism industry, which must be developed in the process of his professional education, in particular foreign language training. The purpose of this study is to find out the essence and meaning of creativity as a factor of positive thinking and creative transformation of reality with the aim of its improvement, primarily in the aspect of harmonizing contradictions in the modern globalized world, as well as to emphasize the need for active, creative personality formation in the process of professional development. The relevance of the issues raised is obvious, given the role of the individual under the conditions of deepened technocratization of the information society, whose viability and security is primarily ensured by professional and humanistic potential. The work was performed using the analytical-synthetic method of researching the psychological-pedagogical conditions of the professional formation of the personality, regularities and didactic mechanisms of the development of socially valuable personal and professional qualities, the motivational sphere of a person, motivational forces and means of their regulation in the process of foreign language training. The result of the conducted research is a series of generalizations and conclusions regarding the creativity of the individual as a result of the combination of rational-sensory and intuitive knowledge of objective reality, whose prerequisite, in our opinion, is the need for new experience, a new look at things, a new interpretation of established ideas in order to develop the ability of solving problems or performing problematic tasks. The obtained results serve as a contribution to the development of the humanistic tradition in pedagogy, designed to affirm the role of the individual in the cultural-historical context.

Key words: activity based approach, communicative behavior,  creative attitude, foreign language training, intellectual and spiritual development, intuitive cognition,  positive thinking.